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iPhone 7 “Product Red” Special Edition
- EthanV2 10y agoIt's great to see companies doing more to help charitable causes, but considering the price difference ($749 vs $649 for the base iPhone) I'd like to know exactly how much of that extra $100 goes to the supported charities...
- nirinchev 10y agoThe Red edition doesn't offer 32 GB version which is why the price seems higher. It's actually the same as the 128 GB "standard" model.
- EthanV2 10y agoI probably should have read a little further in, thanks for the correction!
- bambax 10y agoIs it? Wouldn't it be better if they paid their taxes?
- Pungsnigel 10y agoI'd guess most people think charity is better than taxes. Also, Apple has payed standard taxes for some time now.
- danjoc 10y agoAvoids taxes, donates to charities. This is a way to let billionaires and corporations dictate public policy. Don't like military spending? Defund it by donating all your taxes to the arts instead. Public school programs not teaching enough creation theory? Take their money away and give it to churches. Charity spending is seen as an enormous loophole by quite a few people. And that doesn't even get into scams such as donor advised funds. http://www.pbs.org/newshour/making-sense/raw-deal-taxpayer-donor-advised-funds-becoming-americas-largest-charities/ http://www.pbs.org/newshour/making-sense/raw-deal-taxpayer-d...
- spcelzrd 10y agoWikipedia says 50% of profits generated by partner licensing. Still kind of vague.
- bedhead 10y agoThe ColorWare special edition old school iPhone wrap is pretty slick. If the cost of these wraps can come down, I think they will prove to be quite popular with the younger crowd. Who wants to wait for Apple to come out with a new color scheme??
- abritinthebay 10y ago> If the cost of these wraps can come down... Unfortunately that "if" has been the problem with all those kind of products for years. They just don't have the economy of scale to bring it down - catch 22 :(
- xd1936 10y agoIt's so pretty, but the front is white! Just like the blue one. Ruins the look completely for me. https://twitter.com/cgpgrey/status/844168030540193793 https://twitter.com/cgpgrey/status/844168030540193793
- canuckintime 10y agoOnly once has Apple offered an iPhone with a black front face and a 'colorful' back[1]. I don't get the constraint of choice. [1] iPhone 3GS with white back. Also the only iPhone I've purchased that wasn't the grey/black version
- twoodfin 10y agoNitpick: That color scheme was available first with the iPhone 3G. Mine is still kicking around somewhere.
- Luc 10y agoHorses for courses I think. I've had every iPhone in white so far and I'm buying the red model next, which I wouldn't do if it had a red front.
- Daneel_ 10y agoI'm the same - it's so much 'cleaner' in the white.. Although I'm stuck with my 6S since they removed the headphone jack on the new models.
- throwanem 10y agoNot just the look. My first SE was white and silver, because the black/gray 64GB model wasn't in stock and I desperately needed to replace a 4s that'd aged very badly. Since I don't buy phones as fashion statements, I shrugged and got the white/silver model instead; I hadn't had a phone with a white face before, but couldn't imagine it would make any meaningful difference. Not many months later, I went back and spent another $500 on a black/gray replacement. Turns out the white face throws back a lot of light when you use it in full summer sun! Enough so that, even at its brightest setting, black text on a white background, or vice versa, was barely legible, and anything less contrasty than that was unusable. A phone with a black face doesn't have this problem.
- redsummer 10y agoProduct RED spends more on advertising and it's executives than any causes.
- IBM 10y ago"(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone." http://www.apple.com/newsroom/2017/03/apple-introduces-iphone-7-and-iphone-7-plus-productred-special-edition.html http://www.apple.com/newsroom/2017/03/apple-introduces-iphon...
- paulcole 10y agoSource?
- redsummer 10y agoA source: https://web.archive.org/web/20070624105650/http://www.africomnet.org/news/mustreads/read03081.php https://web.archive.org/web/20070624105650/http://www.africo... $100 million on marketing and billboards etc. $18 million actually raised. That was 2007.
- Someone1234 10y agoYou can see this claim, their response, and a full breakdown of their donations on the Wikipedia page: https://en.wikipedia.org/wiki/Product_Red https://en.wikipedia.org/wiki/Product_Red
- TorKlingberg 10y ago> The collective marketing outlay by Gap, Apple and Motorola for the Red campaign has been enormous, with some estimates as high as $100 million. Even ignoring the weasely "some estimates", that's counting advertising by these companies. They advertise mostly to increase their own sales. That budget was never available to charity.
- CoolGuySteve 10y agoStrange that they released this 6 weeks after Chinese New Years. It would have been huge.. well it probably still will be, but it would have been huger.
- ntaylor 10y agoThe Product Red designation usually indicates that the revenues will be contributed, at least in part, to AIDS/HIV awareness. https://en.wikipedia.org/wiki/Product_Red https://en.wikipedia.org/wiki/Product_Red
- b34r 10y agoI think the OP's point is Tim Cook is very pro-globalization, which implies being aware of the customs of other cultures. HIV research happens all the time, a tactical market opportunity doesn't.
- petrikapu 10y agoHow many minutes until we see new service painting old iPhones to red?
- Someone1234 10y agoThey've sold red cases for a while... Instead of paying for a service which ruins an iPhone, just throw on a TPU matte red case.
- b34r 10y agoColorware has been around for years.
- gigatexal 10y agoI want one. I have the red case already. But I'm holding out for the 8.
- pcunite 10y agoCan we please stop hacking common things like colors? I don't want "meanings" attached to things I wear or own. What if I believe in the cause but don't trust the organization? Now, I simply can't buy a red phone unless, shock, everyone thinks I support it! If you want to support something, just check the little donate box in your shopping cart and let the rest of us choose the color of our phones that best matches the color of our shoes. Also, needs a red facing front color, not white. :-P
- dagw 10y agoPeople have been attaching meaning to the things you wear and own for about as long as we've been wearing and owning things.
- KevinEldon 10y agoIf you believe in the cause but don't want a red iPhone then donate here: https://red.org/donate/ https://red.org/donate/ If you're serious about fighting AIDS I'd consider keeping your current phone and donating the entire amount directly to Product RED or another AIDS charity. If you're just making a point about commercialized aid then thank you and please donate something directly to Product Red or another AIDS charity to offset good-intentioned negativity. [add] And if you don't have the means to donate, but would like to help AIDS causes, would you add a comment to that effect and encourage other folks with means to contribute to help people with HIV/AIDS?
- nightski 10y agoI think he just wants a red phone.
- flycaliguy 10y agoI'm going to hack your mind: The colour of your shoes has been metahacked!
- loeg 10y ago> Can we please stop hacking common things like colors? I don't want "meanings" attached to things I wear or own. What if I believe in the cause but don't trust the organization? Now, I simply can't buy a red phone unless, shock, everyone thinks I support it! I had a red hat before Trump co-opted red hats for "Make America Great Again." It is deeply annoying to me that wearing it makes me appear to support him (until you look closer and realize those words aren't on it).
- hartator 10y agoI hope the red color doesn't scratch as easily as my black matte. I don't get the point of getting a phone in a specific color if you have to cover it anyway with a case.
- abritinthebay 10y agoCounterpoint: I run a matte black with no case and have not run into this issue at all.
- kneel 10y agoI really like Zizek's piece of consumer driven ideology. https://www.youtube.com/watch?v=vGpc_hg48ps https://www.youtube.com/watch?v=vGpc_hg48ps
- tomcam 10y agoSo it's an iPhone... but red! Totally going to post to HN when I change the colors on my site.