> The value needs to be very strong to get people to use it as a default search engine. I am not sure if this is true. It seems to me switching search engines

> The value needs to be very strong to get people to use it as a default search engine. I am not sure if this is true. It seems to me switching search engines is rather painless. I think if someone were to provide the same search quality as google and offer e.g. more privacy a lot of people would switch. Switching search engines is a lot easier than switching social networks or email provider.