3 ms·

Because words have meaning, and misuse of a word for personal gain is a morally questionable at best. This is the whole issue about marketing and advertisement:

• AnimalMuppet 10y ago
  > Because words have meaning... Agreed. > ... and misuse of a word for personal gain is a morally questionable at best. Again, agreed, but where's the personal gain? How many additional people buy Macs because they call these people "evangelists"? Or, how many people are willing to work for Apple for lower pay because they're going to get the title of "evangelist"? I don't see the personal gain aspect of this. And that leaves me thinking that it's just a word that conveys enthusiasm, or possibly the bringing of good news, but it's just getting cute with a job title, with no moral dimensions.
  • touristtam 10y ago
    The personal gain on the side of the impersonal entity that is the company using it. By using such a loaded word, Apple (in this case, but apparently other companies have followed suit) is playing on the fact they are promoting their brand with a degree of "truth" attached to it. I am not sure what exactly truth they might be thinking, but their have surely entertained the meddling with a word that has strong religious and truth connotation. I might be reading too much in it, but I wanted to see if anyone else felt the same way. After all a techie crowd is bound to have strong opinions about the tools being used. :)