5 ms·

The Apple Store is down

19 points by antfarm 10y ago

fishnchips 10y ago
Looks like this 'downtime' is just a smart marketing trick.
- heavymark 10y ago
  Interesting where do you see that confirmation? I would be beyond surprised if they used their "Something special in store" for regular maintenance, versus their' We'll be back. Or if you mean yes, they are going to be adding new products but you consider that smart marketing to do versus having a more typical event, then yes, I agree it's smart marketing.
  - fishnchips 10y ago
    I mean that this does not look like regular maintenance. Clearly though not being able to sell your products for a few hours is a bummer, but the hype you create offsets the revenue loss.
ramanujank 10y ago
what a way to make a new product announcement! cannot help admiring the way they market stuff.
roemerb 10y ago
I wonder if this is just some marketing trick where this message is somehow more profitable for them than just having the store open during this time or that their store backend is just so crappy that they actually need this much time to add a few new products.
- DocTomoe 10y ago
  Well, I could easily see how someone who ordered a product seconds before it's successor rolls out would feel shafted, so this might just be good marketing.
brianbreslin 10y ago
quick everyone speculate on what it could be! Apple Cars! Apple TVs Apple Goggles Apple Visors Apple Fruit
- anonnyj 10y ago
  Apple Eraser
empath75 10y ago
https://www.macrumors.com/2017/03/13/apple-new-products-as-soon-as-next-week/ https://www.macrumors.com/2017/03/13/apple-new-products-as-s... New iPad pros, supposedly.
sarreph 10y ago
I must say, as the inventors of the Retina Display, they're doing goof by serving waiting message assets at 1x. Hopefully, it's just me — but I'm running it on Safari on OS X...
- heavymark 10y ago
  It's an animated gif, weighing in at 4MB, which is already massive, do if they doubled the resolution that would be very large for a very subtle visual difference for that particular graphic. The file name includes 1x, so I believe it's intentional for performance reasons.
  - sarreph 10y ago
    Good point — but why would they do that, when they're so set on the UX benefits of retina assets? They seem to manage it everywhere else on their site... Couldn't they lazily-load a 2x gif, or use CSS transitions?
candiodari 10y ago
Maintenance was announced. We should know in a little over an hour.
- candiodari 10y ago
  Back up. iPhone in Red. Hurray (?) http://www.apple.com/shop/buy-iphone/special-edition-iphone-7 http://www.apple.com/shop/buy-iphone/special-edition-iphone-... iPad 9.7 (non-Pro) http://www.apple.com/ipad-9.7/ http://www.apple.com/ipad-9.7/ No pencil or keyboard support. $329 for 32GB or $429 for 128G
  - gorbachev 10y ago
    The Nintendo Way of revenue generation: vary the size and color of your gadget every 3 months, and you can print money. This worked for Nintendo for a very, very long time with the different versions of DS. Until it didn't.
shiftoutbox 10y ago
1. OS X for Dell and HPE 2. Apfs for Linux and FreeBSD
icantdrive55 10y ago
Oh--the drama. Yea, I get it. These days we need some healthy excitement. The iPad Pro is the one product I might buy; if I wasen't so poor, and didn't have a slowly dying iPad 2.
mrmondo 10y ago
This isn't titled correctly, the store isn't 'down' as the title suggests in a way in which it crashed or there is some big problem. The chances are this is just a part of the process of a regular mid-term product refresh which aligns both with physical products and some site design / marketing. It's not a big deal unless you're at the point where you're about to purchase a product but are holding off as there may be a refresh occurring - in which case it's likely this is good for you and will just be updated versions of the existing products. This kind of hype is not created by the company / marketing, it's created by people speculating. Remember - just chill, it might be a nice product refresh, which will either mean the old models will drop in price (new or second hand) and the new models might be what you want, OR the new refreshed models don't peak your interest / needs and you don't feel like you want to purchase it for any reason, but prices of the previous models will drop a little which is nice also.
swagv1 10y ago
So are my pants

19 points by antfarm 10y ago

fishnchips 10y ago

Looks like this 'downtime' is just a smart marketing trick.

heavymark 10y ago
Interesting where do you see that confirmation? I would be beyond surprised if they used their "Something special in store" for regular maintenance, versus their' We'll be back. Or if you mean yes, they are going to be adding new products but you consider that smart marketing to do versus having a more typical event, then yes, I agree it's smart marketing.
- fishnchips 10y ago
  I mean that this does not look like regular maintenance. Clearly though not being able to sell your products for a few hours is a bummer, but the hype you create offsets the revenue loss.

ramanujank 10y ago

what a way to make a new product announcement! cannot help admiring the way they market stuff.

roemerb 10y ago

I wonder if this is just some marketing trick where this message is somehow more profitable for them than just having the store open during this time or that their store backend is just so crappy that they actually need this much time to add a few new products.

DocTomoe 10y ago
Well, I could easily see how someone who ordered a product seconds before it's successor rolls out would feel shafted, so this might just be good marketing.

brianbreslin 10y ago

quick everyone speculate on what it could be! Apple Cars! Apple TVs Apple Goggles Apple Visors Apple Fruit

anonnyj 10y ago
Apple Eraser

empath75 10y ago

https://www.macrumors.com/2017/03/13/apple-new-products-as-soon-as-next-week/ https://www.macrumors.com/2017/03/13/apple-new-products-as-s... New iPad pros, supposedly.

sarreph 10y ago

I must say, as the inventors of the Retina Display, they're doing goof by serving waiting message assets at 1x. Hopefully, it's just me — but I'm running it on Safari on OS X...

heavymark 10y ago
It's an animated gif, weighing in at 4MB, which is already massive, do if they doubled the resolution that would be very large for a very subtle visual difference for that particular graphic. The file name includes 1x, so I believe it's intentional for performance reasons.
- sarreph 10y ago
  Good point — but why would they do that, when they're so set on the UX benefits of retina assets? They seem to manage it everywhere else on their site... Couldn't they lazily-load a 2x gif, or use CSS transitions?

candiodari 10y ago

Maintenance was announced. We should know in a little over an hour.

candiodari 10y ago
Back up. iPhone in Red. Hurray (?) http://www.apple.com/shop/buy-iphone/special-edition-iphone-7 http://www.apple.com/shop/buy-iphone/special-edition-iphone-... iPad 9.7 (non-Pro) http://www.apple.com/ipad-9.7/ http://www.apple.com/ipad-9.7/ No pencil or keyboard support. $329 for 32GB or $429 for 128G
- gorbachev 10y ago
  The Nintendo Way of revenue generation: vary the size and color of your gadget every 3 months, and you can print money. This worked for Nintendo for a very, very long time with the different versions of DS. Until it didn't.

shiftoutbox 10y ago

1. OS X for Dell and HPE 2. Apfs for Linux and FreeBSD

icantdrive55 10y ago

Oh--the drama. Yea, I get it. These days we need some healthy excitement. The iPad Pro is the one product I might buy; if I wasen't so poor, and didn't have a slowly dying iPad 2.

mrmondo 10y ago

This isn't titled correctly, the store isn't 'down' as the title suggests in a way in which it crashed or there is some big problem. The chances are this is just a part of the process of a regular mid-term product refresh which aligns both with physical products and some site design / marketing. It's not a big deal unless you're at the point where you're about to purchase a product but are holding off as there may be a refresh occurring - in which case it's likely this is good for you and will just be updated versions of the existing products. This kind of hype is not created by the company / marketing, it's created by people speculating. Remember - just chill, it might be a nice product refresh, which will either mean the old models will drop in price (new or second hand) and the new models might be what you want, OR the new refreshed models don't peak your interest / needs and you don't feel like you want to purchase it for any reason, but prices of the previous models will drop a little which is nice also.

swagv1 10y ago

So are my pants