I am a big fan of the "serverless" approach. If you structure your code in the right way, it is still easy to move away from it and use your own infrastructure

I am a big fan of the "serverless" approach. If you structure your code in the right way, it is still easy to move away from it and use your own infrastructure if need be anyway. For getting off the ground for MVPs and such without having to deal with hosting and deployment too much and only pay by usage, it's pretty great!