My company is Pacific Medical Training and we do CPR training. This is an extremely competitive space with many losers. I saw one competitor at a conference and

My company is Pacific Medical Training and we do CPR training. This is an extremely competitive space with many losers. I saw one competitor at a conference and quickly figured out that the people at the booth did NOT work for the company and basically knew nothing (and they had vista print business cards). Their SEO strategy included buying the Drupal plugin that adds Facebook/Twitter links to your page. Then they pushed an update that includes invisible text "BUY YOUR ACLS WITH US" and a link to their homepage. Google immediately ranked them first and they stayed for 3 weeks. Then they got blacklisted. I purchased email-outreach linkbuilding from a company whose name rhymes with Winter-mitt harkening binges. Complete scam, and they sold us links and then sold the same links to our competitor. I actually have their client list and know that they are doing this to other companies. END RESULT. Internet marketing is very important to our company so I decided to bring this function in-house. Last year we created 500+ high-quality inbound links. So hang in there kid, keep doing it the right way and things will work out.