To me, the most striking part of this author's argument is that Microsoft isn't prevalent enough. They're still making plenty of money, but he wants them to be

To me, the most striking part of this author's argument is that Microsoft isn't prevalent enough. They're still making plenty of money, but he wants them to be chasing the tech press a little more. It's pretty obvious to me: Microsoft isn't in the innovation business just like IBM and GE. They make money hand over fist, but they don't focus on the latest fad of social media or micro-blogging or mobile devices. If those any of those businesses show long term growth and profitability, one of the established leaders will acquire them and I would imagine Microsoft is constantly looking at such businesses for acquisition. On a side note, I think he's reading into leadership departures in ways that suggest that he has more information regarding them, but he never shows it. An anecdote does not make a trend.