quick addition: I'm generally calloused to believing the first theory about why your website performs below a competitor is the correct one. Have you made sur

quick addition: I'm generally calloused to believing the first theory about why your website performs below a competitor is the correct one. Have you made sure your site loads faster, do you know how engaged your users are and what have you done to increase that engagement.Is your mobile experience better than average, do your meta titles encourage people to click or has your seo battle descended into keyword stuffed titles? Is your on page stronger than them? Who says so? Have you audited your own content and architecture inside and out to make sure that rather than they have a leg up, you actually just have some deficit. Did both your sites start at the same time, have you been preserving your architecture as you rebuilt the site, do you check server logs for malformed Url requests, 404'so? Might want to be sure some of these relatively easy comparisons and factors are in your favor before deciding that the link network you judge as valueless are providing that value that beats you. My apologies if you have truly exhausted all those concerns, but I so rarely see that to be true.