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6. Automated website optimizer The problem here isn't learning best content for user segments. A lot of applications already do that. In fact, AdSense and othe
by paraschopra 16y ago
6. Automated website optimizer
The problem here isn't learning best content for user segments. A lot of applications already do that. In fact, AdSense and other ad targeting systems are manifestations of this idea.
The problem is to come up with enough variations. It is a pain-staking and creative task to come up with variations that can perform better. Moreover, even if you come up with enough variations, the amount of traffic needed with such automatic optimization is exorbitant.
- DanHulton 16y agoIn fact, I used to work for a company that does exactly this and has done it for many years now. They just last year (or thereabouts) released their newest version that is supposed to run over all the various bits o' data it collects automatically and generate ads tailored to every customer. (www.sitebrand.com if you're intersted, or just google "web personalization" and you'll find a bunch of their competitors, who also do a bunch of very neat things in this space.)