The author is right. Apple is trying to lock everyone into native apps and by doing so, selling more iPhones, iMacs, iPads, etc. But the web, and Google, is g

The author is right. Apple is trying to lock everyone into native apps and by doing so, selling more iPhones, iMacs, iPads, etc. But the web, and Google, is going to pass them by because Apple is not going to be able to change its business model fast enough to meet these demands, a lesson that many companies have failed to heed when planting their stakes in the ground. In round one, Apple lost to Microsoft because they took the position that the hardware, not software, made the market. In round two, Apple is again playing the same cards; the hardware sets the rules and the software feeds the hardware. They'll lose out again ... to Google.