I think the counterargument is that most people don't make decisions based on technical merit (as the goal of technical dissemination is), but in (a) effects on

I think the counterargument is that most people don't make decisions based on technical merit (as the goal of technical dissemination is), but in (a) effects on humans, which don't need a technical explanation in the sense we're talking about and (b) emotions, tribal membership, novelty, etc. I certainly didn't study computer science because I had complex information about some tech topic explained in an easy way.