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One first-hand anecdote: the women's track team at a university was given a generous sponsorship and all they had to do was wear free high-end Nike shoes. Unfor
by rch 10y ago
One first-hand anecdote: the women's track team at a university was given a generous sponsorship and all they had to do was wear free high-end Nike shoes. Unfortunately, the shoes caused physical discomfort for almost everyone, so the team collectively decided to only wear them in competition.
My impression is that Nike apparel is designed to support the brand, not the athlete.
- ravitation 10y agoWould love to read more about this anecdote. Either way, I'm not sure that it points to marketing as a core competence over apparel design (though it may point the focus of the design away from the athlete).