IMO Apple did an outstanding job with the aesthetic aspects of their Watch. They sold it in different sizes and finishes, with a large variety of different stra

IMO Apple did an outstanding job with the aesthetic aspects of their Watch. They sold it in different sizes and finishes, with a large variety of different straps. They understood that different people would want different looks, and made the perfect timelessly understated device to accommodate most. The bigger problem is that Apple Watch never became its own fashion statement. The hype fizzled out quickly and it never reached the same cultural peaks as some of Apple's other products like the iPod or iPhone, products that became their own status symbols in their primes. And that comes back to function, because the Apple Watch is still a solution in search of a problem. "Hey dude, something is happening, take out your phone!" It's not a very compelling value.