Thanks for the encouragement, we probably ride it out. Our competitor goes to our customers and shows how he is 'better' on seo (it's relevant to our customers)

Thanks for the encouragement, we probably ride it out. Our competitor goes to our customers and shows how he is 'better' on seo (it's relevant to our customers). We probably need to educate our customers more. Sadly the seo is very heated in that niche, so we went for long tail queries roughly 12 months ago. Yes we know, we would love to get of the seo addiction, but for us others channels are not working as good (we do newsletters, FB, Twitter, Google, print etc. also).