People have such a fundamental misunderstanding of Apple's business model. They do not invent—they refine. You won't see Apple release a VR/AR product because t

People have such a fundamental misunderstanding of Apple's business model. They do not invent—they refine. You won't see Apple release a VR/AR product because they simply haven't been in the market long enough. Their strategy has never been about being the first or even an early mover in a new technology. It has always been about taking technologies which have been on the market for a substantial amount of time and iterating on a version that gets all the small details right until it reaches their very high internal standards for usability. Apple isn't interested in being the first to do something, they're interested in being the first to do something right.