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also apple are not desperate to make a quick buck, they'll spend 10 years on R&D on something till they think Starbucksers will be prepared to part with their c

also apple are not desperate to make a quick buck, they'll spend 10 years on R&D on something till they think Starbucksers will be prepared to part with their cash.

Cthulhu_ 10y ago
And they're willing to let go of an idea - like the car, TV, etc that they have probably spent a nontrivial amount of money into. Or postpone it for a few years, like the ipad which was conceived well before the iphone.