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I'm not sure what you're talking about. AR already exists: https://www.microsoft.com/microsoft-hololens/en-us https://www.microsoft.com/microsoft-hololens/en-u
by gilgoomesh 10y ago
I'm not sure what you're talking about. AR already exists:
https://www.microsoft.com/microsoft-hololens/en-us https://www.microsoft.com/microsoft-hololens/en-us
It isn't necessarily useful but it exists.
As for whether this is a decoy strategy... Apple aren't even promoting this so it's not a strategy on their part; it's just information pieced together from hirings, anecdotes and guesses.
- ctdonath 10y agoMakes sense for Apple to spend some resources investigating potential large & new technologies, even if they don't produce a product. The field will shift when AR and self-driving cars and [insert intriguing vaporware here] arrive, so Apple should take a good hard look at the impact, if not the product potential, before they're too far behind the curve.