It's a really good problem you have here. If you're self admittedly not good at the business/management end, I'd encourage you to think about what your real goa

It's a really good problem you have here. If you're self admittedly not good at the business/management end, I'd encourage you to think about what your real goal is. That is--I often find myself building products because--well--I love to build products. It's my hobby. On the other hand, I've been involved with enough startups to know that most of my attempts to commercialize my products will probably fail. So back to goals--you say yours is to escape your cube. Do you mean: 1. I want to escape the type of job that puts me in a cube. 2. I want to no longer work as a developer. 3. I want to no longer work--since I'm filthy rich. Those span the gamut of goals and without knowing what you are really after, it's hard to give you advice on how to proceed. For the sake of adding some direct reply, let's assume it's #1 above. In that case, I'd say--keep honing your skills, demo your product and use it as a calling card for a job search with companies you think you'd be a fit with (maybe even Square). Don't bother the commercialization path and don't sweat the competition--since this is lateral to your goal of a better workplace--and a lot more achievable than a commercially successful startup. Hope that helps.