Short answer: Yes However, here's my 2c (BusDev 2+ years): a cold call/email isn't worth a dollar in your case. If the audience (target market) is a group of l

Short answer: Yes However, here's my 2c (BusDev 2+ years): a cold call/email isn't worth a dollar in your case. If the audience (target market) is a group of let's say 1000 individuals, and I need 8 to 10 touches to get a single response... then I'm paying your service $10,000 to (in all probability) be told, "sorry, not interested". It takes an immense amount time and energy 'beating the drum' to get anyone to notice you. I think it was Bezos who said that in this age, attention is the scarcest commodity. He's right.