There are plenty of reasons to be found for why people enjoy using Ember, but here are some of mine: Ember is opinionated, and in most cases that is a great th

There are plenty of reasons to be found for why people enjoy using Ember, but here are some of mine: Ember is opinionated, and in most cases that is a great thing. Every other day there's an article about "frontend development is too confusing because there are too many choices", and Ember defaults to making those choices for you. It's not that dissimilar to backend dev, where you _could_ start off with just an http server, and choose your own authentication and bring in your own ORM and in many cases you would have been better off just using Rails. Yes, there are some cases where Ember doesn't fit and you shouldn't use it, but most frontend apps look similar enough and the frontend ecosystem benefits by Ember guiding developers down a well-trodden path. Another thing the Ember community does really well is its open development process. Anyone can read and contribute RFCs and at any time I can see exactly what's in the pipeline for the future of the framework.