One problem with defining what is and isn't AI in the current age is that as something approaching "real" AI - rather than Hollywood AI - enters the public cons

One problem with defining what is and isn't AI in the current age is that as something approaching "real" AI - rather than Hollywood AI - enters the public consciousness, it is seized upon by marketers wanting to attach the new buzzword to their products, effectively diluting the term in the process. Things that a decade ago would have been described as performing regression analysis, and just last year doing machine learning, may be described this year as being powered by AI.