I agree with everything you've written. Emphatically, Apple haven't gotten it right. But that doesn't mean the game wouldn't change if they did. They are mo

I agree with everything you've written. Emphatically, Apple haven't gotten it right. But that doesn't mean the game wouldn't change if they did. They are moving a lot of units on what is not a great and must-have product yet - imagine if the product were a must-have one that got the things you've mentioned right instead of wrong. That would change the game. It's not beyond them that they might do so in the future, and, again, they are moving a lot of units as it is. Celebrities are wearing them.