4 ms·

What's LTV? Google says loan to value but that doesn't seem to make sense here?

• ductionist 10y ago
  "Lifetime Value", the dollar value of a user over the entire time of that user's installation of your app.
  • qeternity 10y ago
    Otherwise known as NPV...
    • ABCLAW 10y ago
      Nit: CLTV/CLV/LTV calculations ignore acquisition costs, and are generally used to determine bounds for acquisition costs/investments - They are, however, essentially calculated as the NPV of the customer post-acquisition, which I believe was your point. NPV calculations, used to determine the value of the entire pipeline, include them.
      • orasis 10y ago
        Most people that I know don't discount the time value of money on their LTV calculations so, in practice LTV != NPV. But yes, NPV would provide a more accurate calculation. (Edit: to be clear on definitions, NPV is "Net Present Value")