"The only part that is on point is about "making a statement". And that statement is via the brand, not via the watch itself. " You may be speaking for yoursel

"The only part that is on point is about "making a statement". And that statement is via the brand, not via the watch itself. " You may be speaking for yourself, but people wear mechanical watches for different reasons, and I've just listed a few of them. For me? It's about appreciation of the movement, and also how it makes me feel wearing it Nobody has ever commented on my mechanical watch, yet I continue to wear it. I do agree that Apple has sort of become a fashion brand. They have embraced that, and I don't really see it as a bad thing. But as I said, it's not a fashion brand that is in direct competition with luxury mechanical watch makers.