> And do you think that having this ...more human approach..when selling/buying ads is obsolete? No, it can still be done, if you're in a niche for which it do

> And do you think that having this ...more human approach..when selling/buying ads is obsolete? No, it can still be done, if you're in a niche for which it doesn't make sense to have a more automated approach (either because it's too small to justify the investment in building an ad network, or because it requires higher-touch interactions). It sounds like what you want to build is a niche ad agency. It wouldn't be a software/technology business, but a sales business. Your first step should be to get high-quality apps to agree to place high-quality ads that you've sourced - that will be infinitely more difficult than building an ad network (if that's what you're doing). And if you can do that, you can probably run the business at first using Excel, without writing any code.