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> [D]o you think that having this... more human approach... when selling/buying ads is obsolete? My understanding is that larger companies with bigger ad spend
by jt2190 10y ago
> [D]o you think that having this... more human approach... when selling/buying ads is obsolete?
My understanding is that larger companies with bigger ad spend don't have time to hand-pick each app or web page. (Using human labor to pick apps and pages can significantly raise the cost I presume.) Perhaps there is a marketplace for smaller advertisers here.
- alc90 10y agoBig companies have big marketing budgets and are interested in big numbers (eg. huge number of impressions). I was thinking in terms of a more human approach where advertisers are actually looking to connect with their potential users. App publishers don't sell impressions - they sell influence by allowing the advertiser to get a spot from their app real-estate.
- Spooky23 10y agoOvercast just did this. If you remember Tweetie (ancient Twitter app on iOS) they built a little bespoke network as well. It's certainly possible, but not scalable. If your goal is to support your own work and you have the hustle and editorial eye, you can make money. Keep in mind that the big players can wipe you out in a second. Overcast exists because Apple's benign neglect of podcasts. They can wake up at anytime and wipe the app and ad market out.
- alc90 10y agoIndeed - Overcast just did this - and that was also one of the main factors that pushed me to want to build this. I guess Marco would prefer to focus on Overcast and not take care of the ads management system - but since AdMob was not an option for him (and neither for me) he had to. I'm not sure I've understood - what's not scalable? Selling ads by yourself or using a network that helps you sell ads?