AdMob has some sort of direct sales feature but the billing is not handled by them so I guess there's no interest for them there. I think that for app publishe

AdMob has some sort of direct sales feature but the billing is not handled by them so I guess there's no interest for them there. I think that for app publishers being featured on the TinyAds network will increase your exposure to advertisers and help you find new monetisation opportunities. Also - the advertisers can get access to a loyal and passionate audience that this high-quality apps have. I think it's easier to target this type of audience since you know exactly on what app your ads are running. Running an ad on Facebook or Google is too opaque to know exactly where your ad was displayed and if it's of any relevance for your product. I don't think that a big number of users is the only answer for advertisers.