"The amazing thing is that Apple has made the app install process so seamless that apps have better usability than browser bookmarks." Exactly my sentiments. S

"The amazing thing is that Apple has made the app install process so seamless that apps have better usability than browser bookmarks." Exactly my sentiments. So much so, I decided to start a better navigational tool for browsers at favetop.com. Right now, browser navigation is really a turn-off for some users and I think offering them an easier and more stream-lined process will help them dramatically. Like you stated, this is one of the major reasons native apps have become so appealing to casual users. The ease of the experience is a powerful thing.