I built a service that followed a similar trajectory (memiary.com) a couple years ago. Here are a few things I learnt which I might help: - Some services aren'

I built a service that followed a similar trajectory (memiary.com) a couple years ago. Here are a few things I learnt which I might help: - Some services aren't meant to be taken to 'the next level'. You should weigh its opportunity and make the appropriate decision. For me, it was to realize that I'd built something 'timeless' that didn't need next-levelling and re-iteration, so I chose to leave it like it is and be content with its 2,000+ daily users. I figured I'd spend my time on other things that had a bigger inherent opportunity than beat a horse that just fundamentally isn't inclined to go far enough. - When it comes to making money, there are 2 basic options services like ours have: donations and iPhone app. I was lucky to have built a fantastic userbase from the get-go, so the same people who purchased my iPhone app also have given around $600 - $700 in donations when I've requested for it. Sure, it's no major money, but it's enough to support my time and energy and hosting costs, and I'm content with it. - Appreciate your trickled traffic. I noticed today that 2,000 people have been using my service EVERY DAY for the last 2 years. That means something to me. Not every service is supposed to be a pageview-generating machine. What's important to me is that 2,000 people take the time to go to my website and write down their private thoughts every day. I'd rather have this than 10,000 meaningless pageviews from Google.