I do marketing and AdWords for a company that specializes in local contractors. Modern online marketing is a race to the bottom that only Google wins. Fundament

I do marketing and AdWords for a company that specializes in local contractors. Modern online marketing is a race to the bottom that only Google wins. Fundamentally, regardles of industry, marketing is a simple logistics problem -- connect clients to service providers. But the distribution of attention is incredibly imbalanced -- the top 3 search results get nearly 50% of clicks with the top ten results getting 90%. So what I am seeing happen for many local industries and problems is that even though there are probably dozens or hundreds of local service providers that can provide adequate service for a problem, the ones that show up on the first page get a disproportionate, overwhelming amount of business, and the rest of the providers end up fighting over scraps. Unless they too want to start shelling out 10 grand a month or more to show up at the very top for every search and get more business than they can handle. There's got to be a better way.