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Spotify has partnered with telecoms, newspapers, and others to provide bundled subscriptions -- inflating their "paid" subscriber amount. A good chunk of those

by JamilD 10y ago

Spotify has partnered with telecoms, newspapers, and others to provide bundled subscriptions -- inflating their "paid" subscriber amount. A good chunk of those 50m aren't paying $10/mo; they've expanded their partnerships (in part) to inflate that number.

newsat13 10y ago
Very interesting. Can you give me some pointers on what kind of partnerships they have?
- jeremymcanally 10y ago
  Every Starbucks barista (who's worked at Starbucks for some number of months) receives a free Spotify subscription, for example.
- jaylynch 10y ago
  Here in Australia, Vodafone (a mobile carrier) have been bundling Spotify Premium with their contracts, for example: https://www.whistleout.com.au/MobilePhones/News/Vodafone-reveals-Spotify-plans https://www.whistleout.com.au/MobilePhones/News/Vodafone-rev... Interestingly Apple did a similar thing with Telstra (the largest, formerly state owned carrier), with a year free on 1 year contracts. That has now become more of a free trial sort of deal though: https://www.telstra.com.au/applemusic https://www.telstra.com.au/applemusic
- brennebeck 10y ago
  Here in the Philippines the major providers bundle Spotify with data plans. Also, a family subscription here is a fraction of what it was back home in the US (~P159 vs ~$10+)
- mattm 10y ago
  With Rogers in Canada some plans get Spotify free for 6 months.
- ripdog 10y ago
  In New Zealand, Spark (our largest telco, the ex-state monopoly) offers free Spotify with their mobile plans.
- yellow_postit 10y ago
  NYTimes All Access subscription ($5/week) includes a free year of Spotify premium.
- bogomipz 10y ago
  The most recent one I heard was a partnership with the New York Times, which seems like an odd partnership to me: https://www.forbes.com/sites/cheriehu/2017/02/13/spotify-new-york-times-bundle-partnership/#7c7f4f981ed9 https://www.forbes.com/sites/cheriehu/2017/02/13/spotify-new...
anlif 10y ago
There's also Spotify family. I'm paying 15 USD for 5 (extended) family members. Dirt cheap. Discover weekly is amazing. Wish for the best for Spotify.
bogomipz 10y ago
And students at accredited universities in the US get half price($5.00) a month subscriptions.

by JamilD 10y ago

newsat13 10y ago

Very interesting. Can you give me some pointers on what kind of partnerships they have?

jeremymcanally 10y ago
Every Starbucks barista (who's worked at Starbucks for some number of months) receives a free Spotify subscription, for example.
jaylynch 10y ago
Here in Australia, Vodafone (a mobile carrier) have been bundling Spotify Premium with their contracts, for example: https://www.whistleout.com.au/MobilePhones/News/Vodafone-reveals-Spotify-plans https://www.whistleout.com.au/MobilePhones/News/Vodafone-rev... Interestingly Apple did a similar thing with Telstra (the largest, formerly state owned carrier), with a year free on 1 year contracts. That has now become more of a free trial sort of deal though: https://www.telstra.com.au/applemusic https://www.telstra.com.au/applemusic
brennebeck 10y ago
Here in the Philippines the major providers bundle Spotify with data plans. Also, a family subscription here is a fraction of what it was back home in the US (~P159 vs ~$10+)
mattm 10y ago
With Rogers in Canada some plans get Spotify free for 6 months.
ripdog 10y ago
In New Zealand, Spark (our largest telco, the ex-state monopoly) offers free Spotify with their mobile plans.
yellow_postit 10y ago
NYTimes All Access subscription ($5/week) includes a free year of Spotify premium.
bogomipz 10y ago
The most recent one I heard was a partnership with the New York Times, which seems like an odd partnership to me: https://www.forbes.com/sites/cheriehu/2017/02/13/spotify-new-york-times-bundle-partnership/#7c7f4f981ed9 https://www.forbes.com/sites/cheriehu/2017/02/13/spotify-new...

anlif 10y ago

There's also Spotify family. I'm paying 15 USD for 5 (extended) family members. Dirt cheap. Discover weekly is amazing. Wish for the best for Spotify.

bogomipz 10y ago

And students at accredited universities in the US get half price($5.00) a month subscriptions.