I think perhaps it is because many people in 'modern' societies are starting to rediscover their humanitarian side after a long time of being blinded by years o

I think perhaps it is because many people in 'modern' societies are starting to rediscover their humanitarian side after a long time of being blinded by years of consumerism and trying to find enlightenment via a career or 'keeping up with the Joneses'?!? What a lot of people don't realise is that things like this are actually quite commonplace in so called 'third world' areas like Asia and the sub-continent. Where they were once viewed as sign of a society less well off and endeavours that won't really lead to a difference, I'd like to think that people are starting to realise that improvement of humanity, rather than the building of bank accounts and stock portfolios, may actually be the purpose of existence. Addendum: Less well off people tend to do this all the time (see my other post in this thread), but because of their 'low' social status, they tend to be invisible to the casual observer who have their eyes conditioned to look upwards only. Therefore, if someone considered well off, and a 'good role model' does it, it tends to get more notice.