To keep with the anecdotes - I have friends who when they meet up normally pull their laptops out for some farmville (and to plan how to get the next level/cow/

To keep with the anecdotes - I have friends who when they meet up normally pull their laptops out for some farmville (and to plan how to get the next level/cow/whatever). It does happen. But great observation on the iPhone games thing - one of the discussions at our extended family dinner every couple of weeks is the new iPhone/iTouch apps we have.. "Hey check this out" is really effective marketing (as of course it is in every industry)