3 ms·

I'm not sure IT is their core competence.

• rch 10y ago
  Nope. That'd be marketing.
  • ravitation 10y ago
    I know this is a day old, but... I'm not sure that's true. Strong marketing for sure, but I think they're more akin to Apple in this regard. Where (to use Steve Jobs' comparison) Pepsi's core competency is marketing (they rarely put out "new" products, so revenue is driven almost entirely by marketing), Nike's core competency is probably more apparel (specifically athletic) design - since, essentially, every new thing they release is a new product, and they release a lot of new things.
    • rch 10y ago
      One first-hand anecdote: the women's track team at a university was given a generous sponsorship and all they had to do was wear free high-end Nike shoes. Unfortunately, the shoes caused physical discomfort for almost everyone, so the team collectively decided to only wear them in competition. My impression is that Nike apparel is designed to support the brand, not the athlete.
      • ravitation 10y ago
        Would love to read more about this anecdote. Either way, I'm not sure that it points to marketing as a core competence over apparel design (though it may point the focus of the design away from the athlete).
    • deleted 10y ago
      [deleted]