One thing you can do is look at how much the company has invested in the product. There may be a reasonable risk they may shut it down if it doesn't tie into ot

One thing you can do is look at how much the company has invested in the product. There may be a reasonable risk they may shut it down if it doesn't tie into other products that the company offers and they don't try to integrate it with other products (Parse). On the other hand Google has invested heavily in Firebase and it offers far more features than when they bought it, and it integrates with many other Google products. (Disclosure: I work at Google, though I'm not connected with Firebase.)