This is NBC Bay Area, a news source for regular folks. News provides information in terms their audience can recognize and understand, and most regular folks do

This is NBC Bay Area, a news source for regular folks. News provides information in terms their audience can recognize and understand, and most regular folks don't know what engineers really do. It matters quite a bit that he's an engineer at one of the world's most well respected brands, because its not just some regular engineer, but one that is good enough to work at a company people hold in high regard. 'Important person takes time off to work on things of true importance' is another way to think of it - that's a strong story to tell, so they lead with it.