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Not to diminish what the guy is doing, but why does it matter that he's an Apple Engineer? They /could/ mention it in the article, but why does it have to be in
by glandium 10y ago
Not to diminish what the guy is doing, but why does it matter that he's an Apple Engineer? They /could/ mention it in the article, but why does it have to be in the title? In fact, that's pretty much a pattern these days. "Google Engineer did this". "Apple Engineer did that". You'll never read "$random_company engineer did that", but "Dude did that" or at best "Sofware engineer did that". What is it with the cult of big names? Really? That the guy works there has very little to do with what he did (which is awesome).
- dang 10y agoIt's just another kind of bait. 'Name recognition' is a thing for a reason. Striking another tiny blow for modesty in titles, we've taken out 'Apple' above.
- npunt 10y agoThis is NBC Bay Area, a news source for regular folks. News provides information in terms their audience can recognize and understand, and most regular folks don't know what engineers really do. It matters quite a bit that he's an engineer at one of the world's most well respected brands, because its not just some regular engineer, but one that is good enough to work at a company people hold in high regard. 'Important person takes time off to work on things of true importance' is another way to think of it - that's a strong story to tell, so they lead with it.
- aurelianito 10y agoIt is highly likely than the company's PR agency is the one that writes this kind of articles.