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> I think one of the big problems with glass was that they picked the wrong sort of people to be early public users Totally agree. As awesome a technical achie
by npunt 10y ago
> I think one of the big problems with glass was that they picked the wrong sort of people to be early public users
Totally agree. As awesome a technical achievement as Glass was, it was the product of 20 years of work from some very odd people (MIT's borgs) that literally wore desktop computers on their backs prototyping it, ignoring all social convention in the process. While their insights were valuable for their particular approach to wearable computing (HUD-based, data recall oriented, etc), that approach isn't the right approach for the mainstream, nor are they the right brand ambassadors.
Google's perennial issue is they're a technology factory that thinks they're a consumer company. The goto market strategy Glass should have adopted was in enterprise, where there are many valuable use cases like ones in this article, and Google could have refined it there. But Google isn't good at picking markets or any form of understanding marketing, so they decided that a bunch of geeks walking around cafes, bars, and restaurants was the right way to go. sigh
- abakker 10y agoGoogle could do great in the enterprise. But they have been resistant to offering the support that companies want to buy with products they rely on.
- LoSboccacc 10y agoEnterprise are really adverse to storing/sharing data outside premises
- abakker 10y agoSome are, some are not. They are definitely adverse to having it mined, though. That should not be a problem for google if they are charging for the product, rather than trying to recoup costs selling the data.
- digi_owl 10y agoAll that can squarely be blamed on Sergey Brin. I guess he let all the comparisons to Tony Stark go to his head...
- rch 10y agoThey did the same thing to Ara: interesting tech anchored by a down-market consumer agenda.
- M_Grey 10y agoI'd be a lot more understanding if Neal Stephenson hadn't foreseen and lampooned the concept in 'Snow Crash'. Seriously, how many people on HN took one look at Google Glass and though, "Oh shit, gargoyles!"
- rhaps0dy 10y agoI didn't do it until now, when I looked at the actual borgs :) https://c.o0bg.com/rf/image_960w/Boston/2011-2020/2012/07/15/BostonGlobe.com/Business/Images/rehmi_post_2.jpg https://c.o0bg.com/rf/image_960w/Boston/2011-2020/2012/07/15...
- TeMPOraL 10y ago> But Google isn't good at picking markets or any form of understanding marketing, so they decided that a bunch of geeks walking around cafes, bars, and restaurants was the right way to go. Isn't Snap currently proving that the market was right, but you need a different marketing copy?