I think it's more like (utility - list price cost) < (utility - finding a crack cost) Finding and using a crack is does not cost nothing, it takes time and ef

I think it's more like (utility - list price cost) < (utility - finding a crack cost) Finding and using a crack is does not cost nothing, it takes time and effort. In the past it might have been easier, nowadays it's very hard to be able to download a legitimate crack .exe file over HTTP. It's almost guaranteed that the file is a malware or adware. Do people know that? I think unless this is the first time they pirate something, they know. Sure - it doesn't mean that there is anything wrong with the price. It means that the people who choose to find a crack think their time and safety is worth trading for not having to pay for your software. It means that some of them might buy it if they see a lower price.