BP is working to fix it ASAP, by drilling relief wells, a fix that is known to work, and known to take a long time. In the meantime they're attempting to keep

BP is working to fix it ASAP, by drilling relief wells, a fix that is known to work, and known to take a long time. In the meantime they're attempting to keep their PR as good as possible by a) downplaying the size of the spill and b) taking mediagenic actions that are unlikely to succeed, but are useful distractions. Giving them names like "Top Hat" and "Top Kill" and "Junk Shot", and whatever they will be calling "lower marine riser package cap" in a few days.