Back when I was learning piano under a jazz pianist (who also was part of a electronic duo, signed to a label, that were becoming increasingly popular), he told

Back when I was learning piano under a jazz pianist (who also was part of a electronic duo, signed to a label, that were becoming increasingly popular), he told me that when he released his albums they were not making a lot of money on them. His label told them it was because of "file sharing", yet as a musician, he made most of his money by performing live at venues and doing tours. I said that "if more people are listening to your music, more people know about you, and more people will come to you gigs, right?", but he fully believed what his label was telling him. The label were responsible for the bands website, and if you were a fan, you could not even go to this site and see where they were performing next. I know this doesn't translate directly to ebook story, but I think it points out that perfectly rational people can be hoodwinked by this kind of thinking. A clever marketer would see this as an opportunity.