"There is a crack in everything. That's how the light gets in." The status quo is _always_ broken. Change is unceasing. Assumptions that are true today need no

"There is a crack in everything. That's how the light gets in." The status quo is _always_ broken. Change is unceasing. Assumptions that are true today need not remain so in the future. This can happen to any product, business and their culture. Opportunities are everywhere, but we get normalized to reality pretty soon, the status quo fervently resists change, new things by virtue of being new are hard to do and fail often, and so we conveniently avoid spotting them.