4 ms·

I'm not that familiar with the North American legal system.. Is 'misleading advertising' something punished in the US?

• 6d6b73 10y ago
  One could argue that all advertising is misleading :)
  • tgragnato 10y ago
    It can be a realistic position, but not all legislators agree. > The Authority will protect businesses from misleading advertising by other companies and establishes the conditions under which comparative advertising is diffused by any means. > Advertising is misleading when it is able to mislead the undertaking to which it is addressed, jeopardizing the economic behavior, or when it is likely to injure a competitor. The deceptiveness may relate to the characteristics of the goods or services, such as their availability or date of manufacture, the price and conditions of supply. > Comparative advertising is instead that mode of advertising in which a company promotes its own goods or services comparing them with those of competitors. This type of advertising is permitted only when it is not misleading, compares homogeneous goods objectively, it does not create confusion among businesses, or cause discredit to the competitor. [https://it.wikipedia.org/wiki/Pubblicità_ingannevole https://it.wikipedia.org/wiki/Pubblicità_ingannevole] [http://www.agcm.it/consumatore/consumatore-competenza/4525-decreto-legislativo-2-agosto-2007-n-145.html http://www.agcm.it/consumatore/consumatore-competenza/4525-d...] Seems like a nice ground for a lawsuit or a class action.. (at least in EU)
• burkaman 10y ago
  It's not exactly punished, but the FTC can order you to stop running misleading ads, and in egregious cases order you to run new ads correcting the lie.