I always tell non-tech people that if you have an idea, and expect a developer to code it for equity, you NEED to bring purchase orders to the table first. [0]

I always tell non-tech people that if you have an idea, and expect a developer to code it for equity, you NEED to bring purchase orders to the table first. [0] Obviously there are exceptions for instance if you have deep industry experience and contacts(with buying authority) but these people usually also have the money to pay a developer to implement their idea.