Here's the benefit - getting a clearer picture of your tastes, which allows them to make you better recommendations. Their recommendation engine would be based

Here's the benefit - getting a clearer picture of your tastes, which allows them to make you better recommendations. Their recommendation engine would be based on finding users similar to you and telling you what they liked. More ratings is better than nuanced ratings for this engine because you're more likely to find overlap between users. The goal isn't making a database of the "best" and "worst" movies and TV shows. We already have the International Movie Database for that. This is just about finding out what you like, and finding other stuff like it.