>The implicit message of the Macintosh, as unforgettably expressed in the great "1984" commercial, was Power to the People. Jobs's vision of Web objects serves

>The implicit message of the Macintosh, as unforgettably expressed in the great "1984" commercial, was Power to the People. Jobs's vision of Web objects serves a different mandate: Give the People What They Want. This seems to echo a number of the current criticisms of Jobs and the App Store / iPhone OS. Numerous commentators – too many to count – have compared the current approach of Apple to that "garden of pure ideology" that the Big Brother character in the 1984 commercial proclaims. The iPhone OS and App Store seem to take freedom away from developers/tinkerers in order to give ordinary folks the easiest, most hassle free computing experience. It's interesting to think that the roots of the current crop of Apple offerings may have been planted long ago when Jobs was ousted from his own company by the Pepsi CEO he hired and forced to wander and reinvent himself.