The MMO Eve Online partnered with the Human Protein Atlas to embed a protein-mapping minigame in Eve. It was fitted into the game's overarching storyline and g

The MMO Eve Online partnered with the Human Protein Atlas to embed a protein-mapping minigame in Eve. It was fitted into the game's overarching storyline and gives in-game rewards for participating. A month or two after it was introduced they released some numbers; something like 37 man-years of classification labor had been performed. And because it's in a game with an existing playerbase and provides reward as long as it is played, it is still continuing to yield results (naturally it slowed down after the first peak of interest) in contrast to the tendency (they claim) of most standalone crowdsourced data science projects to struggle to gain traction and dry up fast. http://www.pcworld.com/article/3060692/software-games/how-eve-online-players-are-solving-real-world-science-problems-meet-project-discovery.html http://www.pcworld.com/article/3060692/software-games/how-ev...