I think this won't hurt Facebook much on the short-term, but it will in the long-term. * Short-term: Active users won't delete their accounts because the bene

I think this won't hurt Facebook much on the short-term, but it will in the long-term. * Short-term: Active users won't delete their accounts because the benefit they get from Facebook outweighs their annoyance at the privacy issues. Long-term: Once a viable competitor comes, active users will change. * Short-term: A handful of users (including me) deleted their accounts. Long-term: A lot of would-be users that would have signed up, won't. * Short-term: Revised privacy controls ease the pain. Long-term: Permanent brand damage has happened. No longer can we believe in the sincerity of Facebook's "oops, we made a mistake" since it's becoming a pattern for them to ask forgiveness rather than permission. Remember Beacon? It will take years for the "we don't care about users" branding of Facebook to go away, if ever.