that's an interesting observation, and I think you're right. from an engineering perspective we feel a multi-functional app is the more optimal solution. yet th

that's an interesting observation, and I think you're right. from an engineering perspective we feel a multi-functional app is the more optimal solution. yet the consumer would rather have a dozen separate apps. why? I think it's maybe down to the product message. a specific app can have a specific, clear, simple message. E.g "indian restaurant finder" is definitive. it's extremely easy to understand, it's purpose is clear. and more importantly, when you need to find an indian restaurant - ahh! there's an app for that! it has that mindshare. but an app that is "search for everything" doesn't. when you need an indian restaurant it's much less likely to come to mind - and even if it does, it'll be behind the specialised one. plus I think there's a trust/quality issue. if an app does just one, precise thing, you will believe it will do that very well. an app that does everything - well for any given search it just wont be as good, will it?