Well I think it's mostly a case of deciding how much of a priority it is and how that's reflected in the overall design. As you say, if you make easy for peopl

Well I think it's mostly a case of deciding how much of a priority it is and how that's reflected in the overall design. As you say, if you make easy for people to pay you, more people will pay. Ease, I think, is a function of the quality of offering, i.e how good it is such that people will more readily part with their cash, and the actual ease of making a payment. If you have great content and people want more yet the path to subscribe is tucked away so no one can find it, people won't pay (or can't in extreme cases). If your content sucks, including devaluation via aggressive pushes for payment, I don't think people will be so keen to pay. That said, I think more people tend to pay for the latter. Your get rich in 30 days with a pay now button every other paragraph and huge discount-that-isn't-a-discount is a prime example.